Paro
CREATIVE DIRECTION: Brand Development and Launch Strategy, Social strategy and development, DTC Shipper, Omni-Channel selling strategy and application, Trade show design & print materials.
BRANDING + PACKAGING DESIGN AGENCY: Wedge
Paro’s Full Shop is now on Amazon
DELICIOUS DAAL
DELICIOUS DAAL
You can find Daal on just about any South Asian dinner table. It’s a widely shared and well-loved lentil-based stew. An easy and filling meal on its own, Daal also pairs well with meats, vegetables, potatoes––everything!
Paro’s Daal is made with a sweet and earthy blend of spices and quick-cooking red lentils, which are an excellent source of fiber, protein, and iron.
COMFORTING KITCHARI
COMFORTING KITCHARI
Moong Dal (Mung Bean) is a soft porridge made of split mung beans and long grain basmati rice - two of the most easily digestible foods. Warm, nourishing, and great for your gut (and soul), Kitchari is THE staple comfort food that our moms used to feed us when we were craving a home-cooked meal. Great as a side or on its own.
THE TOPPING OF ALL TOPPINGS
THE TOPPING OF ALL TOPPINGS
Tarka. Also known as tadka, chaunk, baghaar. We've grown up watching our moms make fresh tarka. It's traditionally made by tempering spices in ghee.
We've taken our favorite taste and bottled it up by cooking a blend of spices in hot ghee and grapeseed oil.
Put it on all the things…
Paro’s Social Grid & Visual Mood Board
